Marketing Manager

INZMO has gone above and beyond traditional insurance - we are serving our customers with instant insurance experiences. With the help of our fully-digitalized insurance platform we are covering all key stages of insurance: creating efficiency on costs, administration, claims-processing and underwriting for insurers, boosting business for B2B partners and providing an fast and a pleasant experience for the consumers.

The company has also been recognized as the best fintech company in Europe in the StartUp Europe Awards by European Commission in 2017, Insurance Shaper of the Year in 2018 and one of the Top 100 Global Insurtech companies.

At INZMO, marketing is about understanding our partners and customers — and building awareness about how our services can satisfy their insurance needs.

We’re looking for an experienced and versatile Marketing Manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Here are some of your responsibilities:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different online and offline channels and segments;
  • Lead the execution of marketing programs (incl. with our B2B2C partners) from start to finish, leveraging internal support and driving collaboration;
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies;
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics;
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics;
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public¬facing communications, including print, digital, and video assets;
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels;
  • Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support;
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads;
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly;
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

You are most likely to succeed, when you have:

  • Bachelor’s degree in marketing, business, or related field;
  • Excellent written and verbal communication skills in German and English;
  • Proven experience developing marketing plans and campaigns;
  • Strong project management, multitasking, and decision-making skills;
  • Metrics-driven marketing mind with eye for creativity;
  • Experience with marketing automation and CRM tools.

You'll get some bonus points, when you have:

  • Understanding of the insurance market;
  • Proficiency with online marketing and social media strategy;
  • Proven experience designing interactive applications and networking platforms;
  • Established press and media contacts.

We’ll make sure you are properly rewarded:

  • Motivating base salary plus a share option in the company;
  • Chance to work creatively and independently;
  • Opportunity to work in the hub of start-ups - Berlin, Germany;
  • Young and ambitious team that challenges you to find the best possible solutions;
  • Career-opportunities in an international growing start-up.

Please send your CV, salary expectations and possible start date by email to: kristel.kungla@inzmo.com.